• James Noblitt

Could Cities Use Valet?

As cities within the US continue to grow, so do their populations. With many reaching their capacity, citizens number one question is "WHERE DO I PARK?" However, Emily Badger from the Washington Post states that maybe cities really don't care about that question as there is “no such thing as a full place.” When it comes down to it, cities are more about “trade offs between hectic streets and vibrant economies, between scarce parking and neighborhoods worth traveling to…”

This rang true across many cities in the United States. Upon further consideration, one of the most prevalent and obnoxious trade offs people make for big cities is the scarcity and increase in cost of parking. The scarcity began not long after the 1920s and 30s when cars became a common necessity for the general population. This new item introduced a lot of change for many different parts of the US, one being, the amount of parking needed. This need was especially noticeable within larger cities. Regarding the creeping increase in cost, this can be traced back to the increase in demand for parking spaces. As Anna-Kaisa Mäkinen states, “just like any other industry, when demand gets higher than supply, a price is introduced.” This price has been monitored by a number of ways, including parking meters, meter maids, tickets, towing, and much more possible unpleasant consequences to parking in a city center.

To sum all of this up, parking within city centers is difficult and cumbersome due to the quantity of people and cars that desire the same thing you do: that prime spot requiring little to no walking. Therefore, cities are implementing a solution that may change the way people park in city centers. Some cities are using valet parking to keep their citizens from going through parking ordeals near their most crowded and popular areas. For example, last year the Charlottesville City Council passed an ordinance allowing companies to apply for a permit to block off street parking in front of businesses. This will allow them space to drop off or pick up vehicles that customers drop off. While these ordinances require their own specific needs like pickup/drop-off locations, they are the sign of cities accepting valet as a viable solution.

As cities tentatively lean towards valet as a solution, we know what is holding them back. Valet comes with its own frustrations that could potentially add on to the parking ordeal citizens must go through to reach downtown areas. Many of these frustrations are due to lack of information being shared and an inability to efficiently manage a valet operation, once again due to a lack of information. The factor missing to morph valet into the ideal solution for city parking is Vark – The Smartest Way to Valet.

With Vark, valet customers will have the data at their fingertips to be able to use their app to check wait times, request vehicles, and even pay/tip. Valet employees also stand to gain with their app that allows them to take down all the information of a customer, see requests, and confirm hand offs, making their operation paperless and painless. Finally, Vark allows a manager to oversee the entire operation from one screen that holds all the moving pieces. When implementing valet in a complex environment, such as a busy city center, Vark is not just a luxury, but a necessity for success.

Contact us today to answer any of your valet questions.

Vark - The Smartest Way to Valet

The Vark Team.

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