• James Noblitt

Vark joins HTNG; Is There Hope for Travel & Hospitality to Impact the “Real” First Impressions?

SOUTHLAKE, Texas – August 3rd, 2017 – Diogras, Inc is happy to announce its recent membership with HTNG as it launches the first end-to-end mobile valet solution to the market – Vark ( The membership with HTNG solidifies our commitment to the hospitality industry and the belief that hotels have a huge opportunity to positively alter the guest experience from the “real” first and last impression; parking & valet.

“HTNG is excited to welcome Vark as a new, innovative technology in hospitality,” said Mike Blake, CEO of HTNG. “We are always thrilled to have members join who want to participate in a collaborative environment and help further the industry.”

CEO of Diogras, Valerie Noblitt, also said, “HTNG is a premier technology solutions association in the hospitality industry and it was logical for us to be a part of the organization to have access to the thought leadership and premium hospitality brands, as well as the ability to collaborate and partner with other technology vendors.”

J.D. Power and Associates released its annual North America Hotel Guest Satisfaction Index Study and the biggest takeaway for hoteliers is this: pay more attention to mobile. Hotels that incorporate mobile apps and functionality into a hotel stay have higher guest satisfaction.

Vark is making the valet journey mobile and modern for both guests and operations.

“Think about how you personally feel when you can’t find a parking spot or you’ve spent 30 minutes waiting for your car to be retrieved by the valet. Is it a positive experience? Or more frustrating? The #1 reason people valet is for convenience but often it’s simply not convenient.”, said Kris Nickell, Director of Product Sales and Marketing, Diogras.

Vark puts the convenience back into valet by offering a simple solution for hospitality organizations to easily manage the valet operation. Hotels, casinos, restaurants, arenas and hospitals will all have the same easy to use tool to deliver a first-class customer experience as soon as they arrive to the property.

HTNG will help us gain more insight and exposure to the necessary affiliates that will ensure our mutual success.

Let Vark help you deliver a first impression and last impression that’s worth talking about.

Vark – The Smartest Way to Valet

About Diogras, Inc and the Vark product

Diogras is an IT Services and Consulting company with over 15 years of experience working with Fortune 500 companies bridging the gap between business and technology. We provide our clients with expert technical consulting to address needs from custom software development to modernizing legacy applications to meet the demands of the digital world. Our unique approach to engagements, leveraging our mature Agile practices, allows us to deliver high-quality, high-value solutions at the speed of business.

With Vark we took a deliberate approach to customer experience and the journey of both the consumer (those that valet their vehicle) and the valet operators. In many cases, Valet is the first impression so offering a great customer experience is critical to the arrival and departure of guests. After many trips to Vegas for conferences enough was enough with the bad valet experience. On our last visit over the course of 4 days we spent 8+ hours waiting in the “valet process” either trying to drop off the car or picking the car up. With our vast technical experience, we set off to solve the problem of “First Impressions are the Last Impressions.” For more information on our patent-pending valet solution visit us at

Media Contact

Kris Nickell - Director of Product Sales & Marketing

C: 828.316.9511

About Hospitality Technology Next Generation (HTNG)

The premier technology solutions association in the hospitality industry, HTNG is a self-funded, nonprofit organization with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry.

Currently more than 400 corporate and individual members from across this spectrum, including world leading hospitality companies and technology vendors, are active HTNG participants. HTNG's Board of Governors, consisting of 23 top IT leaders from hospitality companies around the world, itself has technology responsibility for over 2.5 million guest rooms and world-leading venues. HTNG publishes workgroup proceedings, drafts and specifications for all HTNG members as soon as they are created, encouraging rapid and broad adoption. HTNG releases specifications into the public domain as soon as they are ratified by the workgroups.

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